Evaluating Attitudes Toward Dental Social Media Among the Iraqi Population: A Questionnaire-Based Study

Document Type : Original articles

Authors

1 Department of Oral Diagnosis, College of dentistry, University of Baghdad, Baghdad, Iraq

2 Department of Dentistry, Dijlah university college, Baghdad, Iraq

3 Collage of dentistry, Al bayan university, Baghdad, Iraq

Abstract

Aim: The aim of the study is to assess the attitude of the Iraqi population regarding the social media pages of dental clinics.
Material and methods: This cross-sectional study relied on questionnaires distributed to participants. The questions included demographic information and assessed the community's attitudes toward dental clinic social media pages, as well as sought to understand participants' preferences for the type and main content of posts.
Results: The demographic data revealed a male-to-female ratio of 1:1, with a mean age of 39 years. More than half of the participants reported having sufficient income and had completed their undergraduate programs. Participants strongly agreed on the importance of dental social media and the responsiveness of dental staff to messages. However, there were significant negative attitudes regarding whether social media alone was sufficient to attract new patients or build trust between dentists and customers. No significant differences in attitude levels were observed across the variables. Participants indicated that the quality and cost of treatment were their primary preferences when viewing social media posts, reflecting a focus on value and affordability in their decision-making.
Conclusion: The negative attitudes toward dental social media have been highlighted. Dentists need to routinely evaluate and address community feedback and expectations from the clinic. Effective social media strategies are essential to achieve clinic goals.

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